Impersonal avatar?Īnother good gauge of lack of authenticity is an impersonal avatar. You could ask for the order number or customer name, which will enable you to either bring the reviewer's details up on your database or identify them as a non-customer. In this instance, if the review is negative, we'd recommend you reply to it. This one does become slightly trickier if you operate on multiple online platforms, though! Whilst it's possible that someone else bought the product for them, or someone else paid when they ordered with you, it's normally a relatively easy and concrete way to check whether or not the person reviewing ever actually shopped with you. One of the most reliable things to do when identifying a fake reviewer is to check their name against your customer database. Think you've been victim of a fake review on Google? Check it against some of the following tell-tale signs to know for sure. Whilst this is great for getting more Google reviews, it also means the system can be taken advantage of by fraudsters, as no additional evidence is required to prove the authenticity of customer feedback. It's really easy to leave a customer review on Google - all you need is a Gmail account.
These too are fake as the bias is too high for them to be considered as authentic.Ħ ways to spot a fake Google review (& what to do about it) Sometimes they are done in vengeance, sometimes by accident, and sometimes the business itself will orchestrate the writing of positive reviews by friends, employees and family to benefit their business. However negative, customers are entitled to their opinion.įake reviews are classified as feedback given by people who haven't actually experienced the products or services they're reviewing. Fake reviews, unfortunately, don't mean a review you believe to be unfair or unjust. Before we get ahead of ourselves, let's first clarify what exactly is meant by the term 'fake'.
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